In crafting the redesign for the Mercari website, I focused on delivering a user-centric interface that's both inviting and functional. Here’s how I approached the design:
Homepage
- Prominent Branding: I placed the Mercari logo prominently at the top to reinforce brand recognition at every opportunity.
- Clear Navigation: I made a strategic decision to position the search bar and account options at the top for straightforward navigation and easy access.
- Engaging Hero Image: I selected a vibrant, relatable image for the hero section to draw users into the Mercari shopping experience right from the start.
- Call to Action: The "Download the App" button is a critical element that I positioned to catch the user’s eye and encourage engagement with the mobile platform.
- Visually Distinct Categories: I designed the categories with distinct, appealing visuals to guide users effortlessly to their points of interest.
Login/Signup Page
- Social Sign-in Options: I integrated multiple sign-in options to streamline the login process and offer a familiar, hassle-free entry point for users.
- Simple Form Design: I ensured the form design is minimalistic and uncluttered, aiming to reduce user fatigue and errors during input.
- Security Note: I included a reassurance on information security to build trust and confidence among users regarding their privacy.
Visual and Aesthetic Decisions
- Color Scheme: I chose a calm and consistent color scheme to craft a visually pleasant experience that doesn’t detract from the site’s functionality.
- Typography: I opted for clean and legible typography to ensure smooth readability and a seamless user journey through the site.
Overall Layout and Structure
- Whitespace: I utilized whitespace strategically to create a focused and uncluttered interface, guiding users naturally to key elements.
- Balanced Layout: The layout was carefully balanced to distribute text and visuals in a way that’s aesthetically pleasing without compromising on utility.
These design choices were made with the intention of elevating the Mercari shopping experience, ensuring that the site is not just a marketplace, but a welcoming space for users to discover and enjoy.
